Welcome to The Retail Navigator. We help high-loyalty DTC brands translate digital momentum to disciplined, high-impact retail expansion.
Partner with us to chart a clear course to retail success and staying power.
Let's Navigate Together
Guiding Expertise
At The Retail Navigator, we specialize in a range of critical areas designed to elevate your retail business. Our tailored solutions address today's complex market demands, ensuring sustainable growth and competitive advantage.
Retail Strategy Development
We turn insights into action by analyzing the competitive landscape, shaping pricing and launch strategies, and positioning your brand to win — and stay — on shelf.
Sell-In & Readiness
From sell-in story to execution, we help you navigate broker management, retail partnerships, and operations so your launch is built for impact.
Brand Building & Activation
We bring your brand to life in retail, from shopper marketing and media planning to agency partnerships that drive measurable results.
We've seen what works, what doesn’t, and how costly missteps can be. That’s why we founded The Retail Navigator: to give brands a trusted partner, a clear plan, and the confidence to scale profitably.
Our North Star
Lead to Serve
Say the Hard Thing
Operate with Wisdom
Build Right, Not Twice
Our values don’t just guide how we work with brands — they guide how we show up in the world. That’s why we commit 10% of our profits to causes that reflect those same principles: empowering women, expanding youth education, supporting veterans, and strengthening local communities.
Meet Your Navigators
The Retail Navigator is more than a consultancy — it’s our shared mission to guide brands through the often unpredictable journey from DTC growth to retail success.
Stefanie brings the brand-builder’s perspective. With over two decades of experience shaping shopper marketing and brand strategy, she’s worked across categories and stages — from scaling billion-dollar portfolios to helping challenger brands break through. What she’s learned is simple: the right retail strategy, paired with strong storytelling and disciplined execution, transforms momentum into lasting growth.
Doug brings the strategist’s compass. His career has been built on retail sales leadership — from building high-performing sales teams to navigating the complexities of broker partnerships, distribution, and go-to-market planning. He knows that retail growth isn’t won in a single buyer meeting, but through disciplined sales execution, clear strategy, and team alignment. Earlier in his career, Doug served in the U.S. Navy as a Surface Warfare Officer — and Navigator. His job was to help the ship safely chart its course through complex and uncertain waters. Those same traits of precision, discipline, and foresight continue to guide how he helps emerging brands scale today. At The Retail Navigator, Doug focuses on giving founders the sales strategy, structure, and confidence they need not just to land on shelf, but to stay, thrive, and grow profitably.
With 35+ years of guiding brands to retail success, our mission is simple: your growth.
We don’t just help brands get on shelf — we help them stay, thrive, and grow.
Ready to Chart Your Course?
Ready to explore how disciplined retail expansion can drive lasting growth for your DTC brand? Let's connect to discuss your unique challenges and how The Retail Navigator can help you achieve high-impact retail success.